LEADFORGE / REVENUE AUTOPSY

Find the leak.
Understand the opportunity.

A planning tool, not a promise. See the value tied up in your lead process before deciding what to automate.

01 / YOUR NUMBERS

Follow the money.

Start with the example inputs, then replace them with your own figures. No contact details required.

Monthly unique leadsCount each prospect once.Average job value ($)Use your actual blended value, not your largest job.Unreached missed-call leadsExclude leads already in the estimate count.Unclosed estimates from this monthOnly unique leads, separate from missed calls.Expected close rate (%)Your historical rate among re-engaged prospects.Current response time (minutes)Context only; not used as an invented uplift multiplier.Re-engagement assumption (%)Your scenario assumption; not a LeadForge benchmark.Job contribution margin (%)After direct job costs, before software and overhead.Monthly software budget ($)Implementation and usage fees excluded.

REVENUE LEAK REPORT · SCENARIO

Unweighted pipeline exposed

$94,500

27 distinct opportunities × $3,500 average job value.

Illustrative incremental booked value$2,363 – $4,725Not lost revenue, a forecast, or a guarantee.

Contribution after monthly software$228 – $1,055

Jobs to cover monthly software1

Confirmed revenueNot measured

How this is calculated

Pipeline = (distinct missed leads + distinct unclosed estimates) × average job value. The lower scenario uses half your 20% re-engagement assumption; the upper uses the full assumption. Both apply your 25% close rate. Contribution applies your 35% margin and subtracts $599/month.

These inputs are not verified. Outcomes may be zero. Do not add old pipeline to monthly leads or count the same prospect twice. Setup, messaging fees, taxes and overhead are excluded.

Your numbers will carry into an editable request. Nothing is submitted until you send it.

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Find the leak.Understand the opportunity.

Follow the money.

Find the leak.
Understand the opportunity.